Catalog Economy: Investing in Indie Futures

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Jordan Wells

Written in by Jordan Wells an Zine & DIY Media Editor in finance catalogs investment at STRM

Jordan Wells investigates the funds, superfans, and city programs buying into indie catalogs and label infrastructure in 2025.

Transcript

Jordan Wells meets indie artists, impact investors, and city arts officers to learn why indie catalogs are hot properties in 2025.

What You’ll Hear

  • How catalog crowdfunding lets fans own a slice of their favorite releases
  • Municipal matching funds that help labels build studios and mentorship programs
  • AI-assisted A&R tools blending fan sentiment with human instinct

Jordan closes the episode with a playthrough of a newly funded single that landed sync deals before its official release.

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